A communication strategy could benefit you greatly, especially if you hold the responsibility for a company, non-profit organization, or community of any sort, where you are the voice of the organization or hope to influence the decisions of others.
What is a Communication Strategy?
Different from the overall marketing plan, an effective communication strategy relates to the actual conversation you intend to hold with another individual or group. In business, this conversation draws a specific focus on the person or audience to “whom” you are communicating and “what” message you need to convey. To me, it pays specific attention to the language of this conversation, the desired energy or emotions the conversation should evoke, and identifies the best words to convey the message so it is well received by the intended audience.
Benefits of a Good Communication Strategy
In today’s market, a good communication strategy can include and resolve many things. For example, it can help you…
- Navigate all that needs to be said to ensure all details are included in your conversation to help your audience more quickly make a decision.
- Establish solid relationships with your customers by keeping them engaged and informed about your brand.
- Identify and measure the value of your conversations to help you continually improve your conversational skills.
- Create an emotional balance in your conversation to generate good thoughts and a perception of value around your brand.
Do You “Wing-it” or Do You Have a Measurable Conversation Strategy?
In my own professional experience, I have more often encountered those simply taking the “wing-it” approach when it comes to their conversations, but that can be risky. Emotions and words are powerful in their own way; but when mixed together, and blurted out without conscious thought of the potential outcome, they can have a less than desirable response.
Well, all humans are emotional beings. Over the course of your life, often outside your awareness, you were conditioned to believe certain things based on our own experiences, or the experiences of those who influenced you. These prior determined beliefs were stored as data in the cells of your subconscious mind. When the need presents itself, your subconscious mind – a mini super-computer – reminds you of situations, fears or experiences that you have stored in these records as a way to help you avoid pain or seek out pleasure based on the situation at hand. Now, based on my own experience, I have seen analytic data prove that in situations where little thought has gone into the outcome of the conversation (particularly in advertisements, social media posts, emails, or video scripts) they have less than desirable results. In fact, if you search the internet for “advertising fails” you will find several lists of top brands who have taken a hit from audience outlash resulting in apologies and potential long-term scarring of their brand. As a result of such circumstances, many brands are very protective of their conversations; which I both respect and have experience working with to improve customer relations.
All forms of communication including written text, videos, social media posts and profiles, email, advertisements, personal introductions, web page content, brochures, and fliers should relay a precise, easy to understand message leaving little guesswork for the audience to interpret your message in their own way.
Navigating the Subconscious Improves Your Outcome
When you step outside yourself, you eliminate your own self-confining fears and beliefs that hold stop you from achieving your goals. Having a third-party, who is highly sensitive of these subconscious beliefs offers a clear perspective that allows for the obvious, potentially negative, mistakes be discovered before they become a problem scarring your reputation. From body language to verbal or written messages, I think through a variety of potential outcomes and work with your team to craft a message or communication strategy that build a community around your company and improves engagement.
How to Identify if Your Communication Strategy Needs Help
How do you know if your conversation strategy needs help? Well, in my experience, there are two clear factors that identify trouble spots. They are…
- If you are company or business professional and fail to have a solid plan for the regular conversations you should have to either; a) generate new business, or, b) communicate effectively with your current customer base; than you are what I refer to as a “winger” and could experience rapid growth from a solid plan.
- If you are a brand or busines professional investing in marketing or advertising, and would like to see greater performance from your sales or marketing strategy; than a review of your current message would be beneficial to identify how to refine your conversation and better reach your target customer.
If either of these sound like you, than we should start a conversation to see if I can help! Please use the link below to reach out and connect.